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Pros and Cons of Social Media

Pros and Cons of Social Media

Social Media has a lot of pros and cons which differ from generation to generation or by the usage of it by different people. Social Media has the power to influence everything and everything we like or dislike.

Pros and cons of social media
Source: Google

Does social media really have an affect on our life? All the online platforms where people can post about their opinions anonymously or publicly AKA social media have a lot of influence on our day-to-day life. An average user spent 2 hours and 24 minutes per day on social media in 2020, according to a recent study. Investing so much time on something will obviously have a lot of impact on our life.

Is all the impact positive though?

Not necessarily. Social Media has a lot of pros and cons which differ from generation to generation or by the usage of it by different people. Social Media has the power to influence everything and everything we like or dislike. Those platforms are designed in a way that people should spend more and more time on it. For doing this they personalize every little piece of content that we consume.

People who do not use social media are often considered weird and judge about that fact. Are those people unmistaken to do so? What do you think? Comment below and let us know what your opinion is about this. Let’s analyze the pros and cons of social media and figure out whether social media is really as bad as some people portray it to be or not.

Pros of social media

Connect with people: Social media is primarily used for connecting with people on a global level. No matter where you live or what you do, if you have a good internet connection you can connect with anyone you want within seconds. Historically you had to wait for some days to get a reply by mail of important information which couldn’t be discussed on phone but now you can transfer anything digitally and more importantly, safely.

Communicate easily: In this difficult time of Covid, social media has been there for us like no one else. We can communicate with anyone and everyone without meeting them and following all the social distancing norms and regulations. Without social media and people around us during that difficult time it would have been so difficult to survive because we as humans are social animals and we need to connect with other people. Thank you social media for that!

Connect with people easily.
Source: Shutter stock

Promotion at fingertips:

Promotion of different brands and small businesses, even freelancing has been made really easy though social media. As reaching people on a large scale is very, very easy and you can reach them effortlessly through paid campaigns or PR activity, and even organically. B2B and B2C product promotions are also possible.

To find out about why social media is important for your brand read: https://sinss.in/blog/why-marketing-on-social-media-is-important/.

Easily accessible:

Nowadays people don’t even know what a dictionary is! They simply ‘google’ something. Finding every type of information is now effortless. You can figure out what a word means or what a deep psychological trauma is or what was the big bang and how the earth formed when gravity pulled swirling gas and dust in to become the third planet from the Sun. All information is just a click away. Even eBooks and pdfs are available on the web and everything is and can be digitized. 

Social media awareness
Source: Google

Awareness made easy: Everyone is entitled to their own opinion and has access to the internet. Anyone can post their opinions about everything. They can raise their concerns in front of the entire world. For some people social media is their prime source of news and updates. Social issues can be freely discussed and there can be a lot of positive social change in the world. Spreading awareness is one of the major duties of social media.
But when there are such good sides to a thing, it becomes too good to be true. There are equal cons and downsides to social media as well. What are they? Let’s analyze the cons of social media.

Cons of Social Media.

Highly addictive: Social media is extremely addictive. I mean, how many of you can honestly say that you can live without social media platforms? Whenever we are bored, want to pass time, or even have some work to do but are procrastinating, we use social media platforms. They are designed in a way that people should spend more and more time on it. Being addicted to social media is one of the most grave concerns.


Makes you less productive: As I mentioned above, social media is quite addictive. People who use social media a lot, become less productive. As they utilize all of our free time to scroll through social media, they tend to leave their tasks incomplete. Some people also use social media in their break time and lose track of time. All in all, using social media all day can result in the individual being less productive.

productive social media usage
Source: Google

Enhances your insecurities:

On social media platforms everyone puts their best self forward. Not everyone is in a good mood, everyday. There are highs and lows sometimes. In their lows, people forget that everyone goes through the same things one day or the other. They tend to compare themselves with others and feel insecure about themselves. This enhances their insecurities and results in social media not being good for their mental health.

Influencing platforms:

People who have a lot of followers, have a lot of influential power. These influencers and celebrities have a lot of power. People can be very gullible about their favorite celebrity or influencer. When their favorite celebs or influencers  post about something or follow something, people tend to follow it too, blindly. This may lead them to scams or frauds. 

Influencing platforms
Source: Google

Cyberbullying: Cyberbullying is bullying in digital forms. It takes place on messages or comments or tweets, etc. Like all forms of bullying, cyberbullying also breaks down a person. It has psychological, emotional and sometimes even physical effects on a person due to stress. Someone being mean to us is never funny. It hurts, and when people who might not even know us comment on us it may be more hurtful. Each individual’s response to it might be different, but it could sometimes even be fatal.

Digital hygiene

Digital hygiene is a cybersecurity practice that encourages individuals to perform routine-based digital practices in order to minimize cyber risks. For people to feel more secure on the internet, it is very essential to maintain this digital hygiene. There are a lot of ways to maintain digital hygiene.

Firstly, people need to understand that everyone is entitled to their own opinion. The internet is like a wide house which has a place for each and every one of us. There is space for all of us. As much as we want our opinion to be valued, or in this case, trend, we need to do the same for others.

Digital Hygiene
Source: Google

Secondly, we need to understand that everyone is entitled to their privacy. Stalking someone or cyberbullying them will never result in a happy ending. People will themselves decide what they want to post or publish. Leaking someone’s information is a very easy task to do but understanding what effect it will have on that particular person’s life is very hard. Respecting everyone’s right to privacy is very crucial.

Lastly, social media is a free place for everyone, so you can do whatever you want. You have tons of entertainment available, books to read, posts to share. So just have fun but also keep in mind that while having this fun you do not violate any boundaries or guidelines which have been set.

SiNSS digital hacks:

With every passing day, digital space has been needing more and more hygiene checks, as people who use it to harass and bully others are on the rise.

SINSS brings to you ‘SINSS Digital Hacks,’ where we take an initiative to improve the quality of atmosphere on all digital platforms.

Here are 5 things you can do to keep digital space safe!

https://www.instagram.com/tv/CRjeISEAPgQ/?utm_source=ig_web_copy_link

We at SiNSS Digital marketing smartly use all the pros of social media platforms and integrate them for the best marketing practices for your brand. Maintaining digital hygiene is our topmost priority and we make sure that we know our game and stay on top of it.

For more information, visit: www.sinss.in

5 Pros and Cons of Social Media that will help you.
Pros-and-Cons-of-social-media-Infographics
Source: Sinss

Conclusion

After analyzing all the above points, what is your opinion about it? Comment below what you think. I think that everything in moderation is good for everyone’s peace and sanity, don’t you think? Too much or even too little of something is obviously hurtful. 

Too much social media will have a bad influence on your mind but too little of it will make you unaware about what’s happening in the world. Social media can be very, very helpful in promoting your business, doesn’t matter if it is B2B or B2C. Social media is very powerful and like that saying goes “with great power comes great responsibility’ is extremely correct in this field.

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