Pros and Cons of Social Media

Social Media has a lot of pros and cons which differ from generation to generation or by the usage by different people. Social Media has the power to influence everything and everything we like or dislike. Does social media have an effect on our life? All the online platforms where people can post about their opinions anonymously or publicly AKA […]

Why marketing on social media is important.

Have you started a new business? Do you already have a business but don’t have an online presence? Do you think Social Media won’t help your B2B business? B2B or B2C, confused about how to utilize social media platforms optimally? Keep reading to find out why marketing on social media is currently one of the most important things for any […]

Why use Content Marketing

What Is Content Marketing? Who doesn’t like a marketing strategy? Content marketing is a marketing strategy used to attract, captivate and secure an audience by generating, displaying and sharing different types of relevant articles, videos, infographics, etc. on different platforms. This approach of marketing strategy establishes and promotes your brand, maintains brand awareness and brand loyalty. Source: Google How is […]

What is Social Media Marketing SMM

Social media Marketing SMM is an emerging field for pioneers of marketing. It is mostly about connecting to your target audience through a platform with unique and specific posts and content. It is also an important tool for lead generation for a business. Hence, without a doubt, in today’s world, social media marketing plays an important role in your business.  […]