SEM / PPC / Google Adwords

WHAT IS PPC?

PPC stands for Pay-Per-Click advertising, one of the most powerful methods of delivering targeted traffic to your website. PPC, AdWords management, allows you, (the advertiser) to pay a publisher (Google, Bing or Yahoo) to display your ad in their search results or on their network of websites, displaying their advertisements. Unlike traditional forms of advertising, you don’t pay a cent until someone visits your website. Google AdWords management is a highly specialized skill.

WHY DO I NEED PPC?

The obvious reason is that your competitors are using it. Find out for yourself – type in a keyword related to your industry and see if your competitors appear in the area at the top of the search engine results pages.

Further advantages of PPC advertising include:

1. Targeted reach: PPC management allows you to target very specific groups (e.g. by suburb or time zone)
2. Instantly measurable results: your campaign can be live only at certain times of the day and you can track every click

Our PPC Services

Our comprehensive PPC services will ensure that your campaign gets the very best results.

These include:

PPC CAMPAIGN SETUP – GET IT RIGHT THE FIRST TIME

When we set up your PPC campaign, your dedicated account manager will use their understanding of your business and customers’ needs to build the foundations for an effective campaign.

KEYWORD SELECTION – FIND THE HIDDEN GEMS

Keyword selection is perhaps the most crucial component of any PPC campaign. Our PPC agency experts will review your website, goals and the visitors you want to attract, in order to find the keywords that will ensure relevant placement for your targeted ads.

DETERMINE YOUR BUDGET – MAXIMISE YOUR INVESTMENT

We’ll tailor a campaign that achieves your desired results without breaking the bank. In order to maximize your ROI we’ll focus on the aspects of your business that you wish to showcase.

AD COPY CREATION – ENTICE POTENTIAL CUSTOMERS

Our highly experienced team of copywriters will craft the title and description of your ad to entice potential customers to click on your ad instead of your competitors.

BID PLACEMENT – PAY THE RIGHT AMOUNT

Bid placement is one of the most delicate aspects of any PPC campaign. Determining the right price to bid on a given keyword can be time-consuming and confusing. This is why our team of SEO professionals handles the bid placement on your behalf, drawing on extensive experience to ensure that we get it right. The better we get to know your business and the more targeted ads we create, the more successful your campaign will become.

CAMPAIGN REVIEW – GAIN A COMPETITIVE EDGE

We keep a close eye on your PPC campaign and evaluate its progress every step of the way. We set up conversion tracking, which enables us to monitor the clicks that results in conversions, namely sales or leads for your business.

MONITORING – KEEPING OUR EYE ON THE PRIZE

We'll review your campaign on a regular basis to ensure it is living up to its potential and delivering the results you want to see.