1) You're directionless

We find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. SINSS gives you online campaigns with well-defined directions and goals.

2) You won't know your online market share

Customer demand for online services may be underestimated if you haven’t researched this. Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications. SINSS does a research on your TG and competitors, we take your Brand to the right audience. The monthly report which we submit to you gives you a clear idea about your market share.

3) Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

SINSS takes care of your entire digital marketing and online activities, so that you don’t have to invest time, resources and efforts in the work, we are expert in.

4) You don't have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. SINSS provides you with a very well defined online customer value proposition to give you a distinct positioning.

5) You don't know your online customers well enough

It's often said that digital is the "most measureable medium ever". But Google Analytics and similar will only tell you volumes not sentiment. SINSS keeps an eye on all your digital and social media platforms. We study the behavior of your online customers and keep suggesting you the plan of action to deal with them.

6) You're not integrated ("disintegrated")

It's all too common for digital to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency like SINSS. It's easier that way to package digital marketing into a convenient chunk. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7) Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively. SINSS’s team consists of sufficient e-marketing and digital marketing experts who work on your Brand daily to fetch required results.

8) You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools to perform similar online marketing tasks. SINSS uses your funds judiciously and we make sure to make maximum out of your money.

9) You're not agile enough to catchup or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialing new approaches to gain or keep their online audiences. SINSS keeps researching on the new trends and techniques to keep you updated with the latest online marketing trends.

10) You're not optimizing

Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. SINSS’s SEO team work daily on your website to ensure your website’s optimization.

So that's your top 10 problems that can be avoided with a well thought through strategy with SINSS.